There’s something incredibly likable and positive about this re-branding of Dunkin’ Donuts that is too good not to share (the re-brand is a few months old, so please excuse the tardiness!).
Any established brand which can reduce itself to a single, likable (and legally-defensible) name has done a few things right.
Dunkin’ Donuts removal of the word Donuts is shrewd in itself; particularly in times of obesity-conscious customers but also in simple visual impact, for Social Media and even old-fashioned word-of-mouth. It’s also one of the strongest confirmations of any brands’ market position and consumer awareness; in the same way McDonalds, Starbucks or Apple don’t need to append themselves with Burgers, Coffee or Computers.
The sheer simplicity of the rebrand itself—essentially 2 colours, a fun font, simple photography and a super-casual messaging style—is testament to a solid Branding effort, and that achievement is certainly not as simple as it may look (although if the further reduction to DNKN’ works is a point of discussion!).
Vyxl specialises in Branding Services, so get in touch if you need to elevate your Game, App, Brand, Product or Event!
Vyxl 
You must be logged in to post a comment.