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Art Direction, Blog, Branding and Logo Design, Gaming, Racing game, Services, Typography, User Interface Design

Vyxl branding for Automobilista 2

AMS2_logo_blog_post_header

Incredibly excited that a title I’ve been working on in secret for a few months, was announced yesterday. Automobilista (motorist in Portuguese) is a highly-regarded Sim Racing series developed by Brazilian-based Reiza Studios.

Vyxl has delivered new logotypes for the title —aka AMS2— and is working on the UI for the late-2019 launch (with some world-first design concepts, to be announced in due course).

Below you can see the logotypes, heavily inspired by (and fixing issues with) the original logo, shown bottom. Vyxl wanted to deliver a highly polished, highly recognisable motorsport-inspired identity, with the need to encapsulate the titles’ 14 characters within a recognisable silhouette for maximum readability wherever used. The master logotype even retains a horizon line, inspired by its’ predecessor. The acronym and social media badge/icons provide further flexibility for the brands’ applications across Social Media, Print and within Digital realms.

AMS2_logo_blog_post_showAMS2_logo_blog_post_showa

Original title logo for reference —

AMS logo.png

Reiza have created an announcement teaser featuring some of the titles new features (such as a new graphics engine including weather and day/night cycles) and of course Vyxl’s AMS2 logo design. Check it out —

 

Great work from all the team at Reiza, to say I’m very excited for this title would be a massive understatement!

Reiza Studios — Website
Reiza Studios — Facebook page
Reiza Studios — YouTube Channel

VYXL_Logo_2018_Q4_MASTER_90

May 26, 2019February 3, 2020Blog, brand, Branding, Computer Games, Games, logo, logos, UI, User Interface

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Newsfeed: Vyxl

VXYL rebranding for StarBerry Games

VXYL rebranding for StarBerry Games

(Please note that the VYXL newsfeed/blog has now moved to http://www.vyxl.co/blog) “StarBerry Games is an award-winning mobile games developer and publisher based in Berlin, Germany. StarBerry Games aims to craft genre leading games by combining new with familiar to create unique gameplay experiences for broad audiences.” With StarBerrys’ superb ‘Idle Coffee Corp‘ game now exceeding […]

Automobilista 2 — Available NOW on Steam Early Access

Automobilista 2 — Available NOW on Steam Early Access

(Please note that the VYXL newsfeed/blog has now moved to http://www.vyxl.co/blog) Incredibly proud to be working with such a talented and globally diverse team on AMS2, which released as ‘early access’ on Steam a few days ago. VYXL work includes the AMS2 branding, UI, HUD (currently in a very early state), Iconography, Social Media support […]

Location & Hours

Tokyo, Japan

10.00am—6pm
[UTC+09:00]

Partners/Friends

  • ▌Alex Cotton Web Development
  • ▌Billy Strange Racing (YouTube)
  • ▌GOATi Entertainment
  • ▌Hipster Whale
  • ▌Ian Bright 3D Animator/Rigger
  • ▌Joseph Silipo Pixel Art
  • ▌Oakley Mobile
  • ▌Retro Rides
  • ▌Soo-Ling Lyle Tassell 3D Character Artist

Links

  • ▌LogoDesignLove
  • ▌Prototypr Blog
  • ▌Brand New
  • ▌Rationale
  • ▌Polygon
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