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Art Direction, Blog, Branding and Logo Design, Gaming, Services, Typography

VYXL BRANDING FOR UPCOMING POST-APOCALYPTIC RPG GAME ‘BROKEN ROADS’

(Please note that the VYXL newsfeed/blog has now moved to www.vyxl.co/blog)

Vyxl is extremely proud to have been involved with this exciting title — a forthcoming ‘post-apocalyptic RPG’ set in the Australian Outback, targeted for release in 2021 on Steam (PC), PS4, Xbox One and Nintendo Switch — by developing the master Logotypes and Style Guide for the project.

The master logo lockup is shown below, with heavily weathered edges implying an eroded and damaged environment without explicitly including identifiable game elements. Earlier mockups included inset silhouettes of characters looking into the distance, wind pumps (highly evocative features of any Outback landscape) or with key art inset directly.

BrokenRoads_Logo_RGB_Sunrise™_VYXLyellow.png

Something in the magnitude of 100—130 logo iterations and variants were developed as bitmaps for the client, during a highly enjoyable Art Direction-led process. The final silhouette was chosen and then finalised to Vector artwork for maximum flexibility across Digital and Print applications. A selection of the many iterations are shown below. Vyxl also created a highly detailed Style Guide for the title.

BrokenRoads_LogoComp.jpg

Vyxl also had the pleasure of developing Drop Bear Bytes’ revised logotypes —

Dbb_logos_compiled.png

Very excited for Broken Roads, Vyxl will continue following its progress with anticipation — you can also do so with all the social media links below!

Good luck to Craig and the team @ DBB with its ongoing development!

If Vyxl can elevate your Brand, Game, App, Product, Service or Event — please get in touch by clicking the link below.

cropped-vyxl_logo_2020-06-1-2.png

VYXL_btn_2018Q4_connect

Broken Roads — Website
Drop Bear Bytes — Website
Drop Bear Bytes — Twitter
Drop Bear Bytes — Instagram
Drop Bear Bytes — Discord

October 2, 2019April 28, 2020Blog, Branding, Games, graphic design, logo, Typography

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VXYL rebranding for StarBerry Games

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Automobilista 2 — Available NOW on Steam Early Access

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(Please note that the VYXL newsfeed/blog has now moved to http://www.vyxl.co/blog) Incredibly proud to be working with such a talented and globally diverse team on AMS2, which released as ‘early access’ on Steam a few days ago. VYXL work includes the AMS2 branding, UI, HUD (currently in a very early state), Iconography, Social Media support […]

Location & Hours

Tokyo, Japan

10.00am—6pm
[UTC+09:00]

Partners/Friends

  • ▌Alex Cotton Web Development
  • ▌Billy Strange Racing (YouTube)
  • ▌GOATi Entertainment
  • ▌Hipster Whale
  • ▌Ian Bright 3D Animator/Rigger
  • ▌Joseph Silipo Pixel Art
  • ▌Oakley Mobile
  • ▌Retro Rides
  • ▌Soo-Ling Lyle Tassell 3D Character Artist

Links

  • ▌LogoDesignLove
  • ▌Prototypr Blog
  • ▌Brand New
  • ▌Rationale
  • ▌Polygon
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