Vyxl — Rapid brand for Digital Lions

Vyxl has just completed a rapid one-day brand for Digital Lions; a new UK-based Games Company run by a group of industry veterans.

The branding was created with ‘serious’ and ‘veterans’ as cornerstones of the brand message, and ‘moonlight’ as a brand component which guided the colour palette choice.

As part of this short timescale job; 4K-resolution loading screens for PlayStation4, Xbox One and PC were delivered as well as load screens for leading mobile SKU’s.

Vyxl is looking forward to seeing Digital Lions secure funding for their forthcoming projects in the very near future :)

Sea of Thieves review @ Polygon

Just 3 days old, the stunning-looking Sea of Thieves by legendary UK developer Rare gets the full Polygon review. Offering a shared-world, co-op, cross-platform (Xbox One and Windows) experience, SoT certainly looks as good as it sounds.

Take a read of Polygons’ review and check out their live-streamed 1.5 hour YouTube playthrough too!

Polygon — Sea of Thieves

Pizza brand update: Little Caesars®

Super-fun update to a fun US Pizza brand established in the late 50’s.

What’s great with this is that the brand update has retained the charm of that era -particularly notable in the illustration examples as shown above, as well as some well-considered pruning: that of Caesar’s own chest hair.

Read more about the rebrand over at Brand New.

Vyxl now on Twitter — Please Follow!

Vyxl now has presence on Twitter, where the Vyxl Blog —and any other Vyxl-specific news— will feed out to. Please follow, read, retweet, say hi!

27 Hidden Messages In Famous Logos

Although there are some very familiar examples within this article, there are a few real gems Vyxl was unaware of before – particularly the Museum Of London logo shown above/in the thumbnail. Click the image or link to see more…

27 Hidden Messages In Famous Logos (Urbo)

Article — Designing Adobe’s Evolving Brand System

Sonja Hernandez -Experience Design Manager for Brand + Icon teams at Adobe- explains the process and development of rebranding the icons for Adobes’ Creative Cloud (CC) product family, and reveals the latest changes (hint; it’s not seen in the thumbnail…).

 

Designing Adobe’s Evolving Brand System

UI/Branding Teardown — Project Cars 2

Fourth in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. 

Evolution of the LEGO logo

Everyone loves LEGO, right? And, as one of the world’s most recognisable toy brands, its’ logo development proves pretty fascinating too. (Spoiler alert: Lego’s bricks were first plainspokenly called “Automatic Binding Bricks”).

Logo Design Love — Evolution of the LEGO logo 

Designing the Perfect Slider — article at Smashing Magazine

Huge, in-depth article about the art, science and logic of designing perfect sliders for interfaces and web.

Vitaly Friedman @ Smashing Magazine: Designing the Perfect Slider 

UI/Branding Teardown — Automobilista

Third in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. 

UI/Branding Teardown — Assetto Corsa

Welcome to the second in an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. 

UI/Branding Teardown — RaceRoom Racing Experience (aka RRRE/R3E)

Welcome to an ongoing series of ‘UI/Branding Teardowns’ at Vyxl. The articles in this series are not intended to be excessively deep, but focus on key aspects of a game titles’ UI and Branding; providing a summary intended for design reference. 

What’s the status of EA’s Star Wars games?

Neat little summary article over at Polygon about the current situation with EA-Disney’s numerous Star Wars titles. With Star Wars: Battlefront 2 expected next month, it’s also sad to note the closure -yesterday- of Visceral by EA.

Polygon

Gran Turismo Sport: 20 Years of GT

With the imminent release of Gran Turismo Sport, Sony Interactive have released this look-back with the original team discussing their visions and methods.

Racing titles -simulations in particular- are a favourite games genre at Vyxl, and there’s no doubting Gran Turismos’ huge impact and legacy on the ‘simcade’ sector of this market.

The Evolution of Logos in relation to Revenue changes.

C + R Research took a look at the logo evolutions of the biggest US brands, in relation to their revenue changes.  Fun fact: Starbucks was established before Apple.

C + R Research

Firefox-ier!

With the recent launch of Firefox 57, the company has improved what was admittedly a highly characterful and admirable logo yet further.

Read more at Brand New

Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious.

“Signs.com conducted a fascinating experiment, asking 156 people to draw 10 famous logos as accurately as possible. The only trick was, that they have to do it without any visual aids, simply from their memory…”

Bored Panda